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Mobile Value Added Services in Growth Markets
Published May 2010
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Mobile operators in emerging markets have been, in many respects, more innovative and proactive in deploying new mobile VAS than their counterparts in the developed world.
New for 2010 , Mobile Value Added Services in Growth Markets strategic report from Informa Telecoms and Media addresses and analyses the high growth emerging mobile markets and the opportunities to drive data ARPU through innovative and attractive mobile value added services in these markets.
This report will also provide you with detailed information and analysis on mobile VAS (Value Added Services) currently being offered in growth markets; the number of users, amount of usage, and the revenues these services are generating; and what challenges and opportunities mobile industry players have in these markets.
Key coverage in this report includes:
- Drivers and Barriers for Mobile VAS in Growth Markets
- Key Mobile VAS driving data ARPU in Growth Markets
- Opportunities to deploy new Mobile VAS in Growth Markets
- Pricing strategies adopted by operators and service providers for their mobile VAS in Growth Markets.
- Growth of mobile Internet usage and its impact on mobile VAS revenues.
Key services covered:
Mobile Messaging (SMS, MMS, Email, IM) ~ Mobile Music (Ringtones, Ringback tones, Full-track Downloads, Music Streaming) ~ Mobile Games (Downloads and Real time games play) ~ Images, Mobile TV ~ Mobile Video (Streaming and Downloads) ~ Mobile Internet ~ Mobile Social Networking ~ Mobile Payments & Banking
Forecasts to 2014 in this report include:
- Mobile Subscriptions and Subscribers, by country and world regions
- Mobile Service Revenues, by country and world regions
- Mobile Voice and Data Share of Total Mobile Services Revenue
- Total ARPU, Voice ARPU and Data ARPU, by country and world regions
- Mobile VAS Users, by country and world regions
- Mobile VAS Users, by service type
- Mobile VAS Traffic, by country and world regions
- Mobile VAS Traffic, by service type
- Mobile VAS Revenues, by country and world regions
- Mobile VAS Revenues, by service type
Region & Countries covered:
(Asia Pacific) China ~ India ~ Indonesia ~ (Africa) South Africa ~ Nigeria ~ Egypt ~ (Middle East) Turkey ~ Saudi Arabia ~ Israel ~ (Latin America) Brazil ~ Mexico ~ Argentina ~ (Eastern Europe) Russia ~ Poland ~ Ukraine
Key questions answered by this report:
- What are the key requirements to enable mass market adoption of mobile VAS in Growth Markets?
- What network technologies and platforms are essential to deploy mobile VAS in Growth Markets?
- What key regulatory issues remain to be resolved and what further standardisation is required?
- What are the trends in Mobile VAS tariff pricing in Growth Markets?
- What is the revenue potential from different mobile VAS in Growth Markets?
- What are the existing business models and what new models will emerge?
- What role will direct-to-consumer/off-portal initiatives play in mobile VAS in Growth Markets?
- How will mobile advertising, social networking and user-generated content influence the growth of mobile VAS in Growth Markets?
Regional and Country Level Forecasts for:
Asia-Pacific
- China
- India
- Indonesia
Africa
- South Africa
- Nigeria
- Egypt
Middle East
- Turkey
- Saudi Arabia
- Israel
Eastern Europe
- Russia
- Poland
- Ukraine
Latin America
- Brazil
- Mexico
- Argentina
Detailed Users, Traffic and Revenue Forecasts for following mobile VAS:
Mobile Messaging
- SMS
- MMS
- IM
Mobile Music
- Ringtones
- Ringback tones
- Music Full-track Downloads
- Music Streaming
Mobile Games
- Games Downloads
- Real time Games
Images
Mobile TV
- Broadcast TV
- Multicast TV
Mobile Video
- Video Streaming
- Video Downloads
Mobile Internet
Social Networking
Mobile Payments & Banking
Who should read this report:
Mobile Operators
Network / Infrastructure vendors and mobile VAS platform/technology providers
Handset manufacturers and mobile OS vendors
Mobile Content and Applications companies
Media brands and content owners
Digital and Mobile media distribution companies
Mobile Application Developers
Advertisers and marketing agencies
Broadcasters
Investment banks, consultants and industry analysts
Financial institutions involved with mobile communications
Venture capitalists and other investors
The report is particularly useful to:
- Mobile Operators
- Assess the opportunities for deploying new mobile VAS
- evaluate the size of future markets for business plans for investment
- identify new ways to differentiate and compete
- Understand the key issues and challenges facing mobile operators
- Assess the market opportunity for investing in new business plans and services
- Formulate new product development strategy
- Identify new sales area for existing products
Pricing Information
| Mobile Value Added Services in Growth Markets (PDF, XLS, PPT formats) 1 user | GBP 2495 USD 4366 EUR 3119 |
| Mobile Value Added Services in Growth Markets (PDF, XLS, PPT formats) 2-5 users | GBP 4990 USD 8733 EUR 6238 |
| Mobile Value Added Services in Growth Markets (PDF, XLS, PPT formats) Corporate | GBP 7485 USD 13099 EUR 9356 |
| For multi-user licenses please contact our customer service team on +44 (0)20 7017 5533 or email telecoms.enquiries@informa.com | |
